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2006-10-19
2004-07-30
2004-07-06Sure, the doughnuts are great. For those looking for an unbiased view of the franchise, however, keep looking. This book is nothing more than a written commercial.
Good Pieces Between Shameless Self Promotion 2004-07-01
After finishing Trump's Art of the Deal, I moved on to Making Dough. This book is one step above go dog go and reads like a guide to why Krispy Kreme is great written and published by Krispy Kreme (I thought marketing literature was supposed to be printed on all glossy pages?).
There is little advice presented that would be easily applied to your own buisness, unless you are a KK franchise holder. This is amazingly disappointing since I love the product.
My Advice.... Go to the library and take the book out for free, buy a few gallons of gas to get to krispy kreme; Buy a dozen doughnuts; Sit and skim the book for an hour, you will still be up $5 which you can spend however you want.
Not worth the "dough" 2004-04-03
What a disappointment. Nothing new in this book. It's more of a poorly created PR campaign for the company.
Good Old Fashioned Advice From an American Icon 2004-03-10
Praise for Making Dough
"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor
"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter
"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow
"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR
"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee
Lessons for All 2004-02-17
Admittedly this book offers a positive portrait of Krispy Kreme, but that's really the point. The authors set out to show what this company has done right to build what can only be described as an incredible business. I really liked how the book was structured. In addition to showing the business lessons one can learn from how the company operates, it tells the story of how Krispy Kreme was built from one store in North Carolina to having locations around the world. It also takes you behind the scenes to witness everything from the doughnut making process to how new stores are designed and marketed.
Great title, terrible book 2004-02-16
This book is nothing more than a great brochure. Too many "holes" in this one.
The Krispy Kreme Story 2004-02-04
Fascinating look at an American original. While the book talks about how the famous doughnuts are made, the real story is how this incredible company has been so successful at something as simple as selling doughnuts. It will be of special interest to those looking for the secrets to effective marketing and PR. The book is well written and fun to read.
A Fun Read 2003-12-09
This has got to be my favorite business book of the year. How can you not enjoy a book about Krispy Kreme? It's very well written and kept me entertained the whole way through. (Unfortunately, I kept craving doughnuts the whole time!) I really enjoyed learning how this company was built from a small doughnut shop in North Carolina to a global giant that now sells more doughnuts each year than Dunkin Donuts, which has almost 10 times as many locations. It's a great case study in how to build a successful business with very little advertising.
