Designing Brand Identity. A Complete Guide to Creating, Building, and Maintaining Strong Brands

Editorial Review
This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Customer Reviews

Fantastic

2008-06-14
Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of branding and marketing. This book is fantastic, it is broken up into three sections, theory, prac and reviews. You will learn so much from this well designed, easy to read guide.

I highly recommend it to anyone wanting to start their own business, or brand and market somebody elses business, or a designer wanting to get into brand identity designs.

More than Just Visuals

2008-04-01
Great book... and more than just case studies. This book gives great insight into branding process and strategy.

It's a book!

2008-03-11
Nice hardcover book, I got it for a steal! It is required for my college course. The book is well organized, with lots of color pictures; I like pictures.

Designing Brand Identity

2007-12-05
This book is great for the people out there who might not be aware of what goes into company brand identity. This is quite an important field for graphic designers, and I highly recommend this book, it really was a great help to me during my brand identity course at the Art Institute.

Just what it say it is

2007-11-09
This book is just what it says it is. A book about Designing Brand Identity it has great detail about the process. It is a great step by step with examples. Lots of pictures, diagrams, quotes from well known designers.If you do Logo design or brand maintenance it is a great book to have.

Completely Useful

2007-11-08
This innovative approach -- blending practicality and creativity -- is now in full-color!

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

A book for any level designer! 2007-11-03
This is a great book for a designer at any level of experience. The author gives examples on just about anything that has to do with branding a company. There are great color illustrations, and most of the logo studies are fairly recent and by well known designers. The end of the book deals mostly with case studies that are fairly in depth.
Great Book for info, as well as inspiration.

Should be a standard in schools. 2007-09-23
This book should have be required reading for any graphic designs school. Being a graphic designer myself, I must say that this book is a valueable tool to sellings and building strong brands. It would have been great to have in school.

Truly a great read! 2007-08-27
I am in the brand-redesign phase with a local brand/identity designer and purchased your book for additional guidance. It is a truly a great read!

Great Client Education book 2007-08-02
This has wonderfully designed graphics and charts explaining the identity design process. This is a really good client education book, explaining the design process, why they need design, what identity design consists of, etcetera. I was looking for a book like this to explain to clients why they need identity design, what good it does, what it consists of and why their company cannot do without it any longer.

I also think it would be a good book to use to explain to family members, friends and neighbors "what you do." It would be a good book for someone who wants to start their own graphic design business, who is considering graphic design as their field of study, or who wants to convince others that graphic design is important. I recommend it highly for MARKETING professionals and those in ADVERTISING.

You big, giant companies that have lots of mulah can give this away as a gift to your clients, or use this as a book to set on a coffee table in the waiting room or something. But I am going to use it to explain to clients why identity design is important.

This book is not good for teaching graphic designers about creating brand identity. It is stuff we graphic designers were practically born knowing. But if you are a graphic designer who wants brand identity jobs, get it! It will help you turn your potential clients into clients.