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Brand Royalty. How the World's Top 100 Brands Thrive & Survive

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Manufacturer: Kogan Page
Author: Matt Haig
Binding: Paperback
Publication Date: 2006-10-31
Publisher: Kogan Page
Label: Kogan Page
Number Of Pages: 329

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Editorial Review
"Ideal for executives or PR pros who which to learn about successful brands through practical examples," PR Week. "Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful," Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.
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Customer Reviews

An Insult To Your Intelligence

2007-08-13
RIP OFF.

There is no value contained in the book. It is literally an about-us page from every company's website as each note is but a mere page long.

There are no case studies or analysis of any kind. It's not about what the companies did right or not, it's an advert for these companies and Matt Haig's affiliates/people who produced better books years ago.

Don't buy it. Don't read it.

Filled cover to cover with ideas to consider when formulating one's own brand

2007-02-03
Written by independent marketing and branding consultant Matt Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive is an insightful guide to the tips, tricks, and techinques that one hundred of the most popular brands in America and worldwide use to remain successful in an increasingly competitive marketplace. From pioneer brands, that have earned trust across multiple generations (Heinz, Gillette), to brands that market themselves as status symbols (Rolex, Tiffany & Co.), to brands that laud their own consistency (Coca-Cola, Campbell's soup) and much more, Brand Royalty is filled cover to cover with ideas to consider when formulating one's own brand, and charting a direction in which to take it. Highly recommended for small business owners and big business branders or
marketing consultants alike.