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History of U.S. Television A Personal Reminscence

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Manufacturer: AuthorHouse
Author: Lawrence, H. Rogers II
Binding: Paperback
Publication Date: 2007-07-12
Publisher: AuthorHouse
Label: AuthorHouse
Number Of Pages: 516

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Editorial Review
The author provides a meticulously detailed account of the TV station business from its virtual beginnings in the late 40's until 1976. It examines the details behind the FCC "freeze" on any new TV license grants in 1948 until the implementation of the "Sixth Order & Report," which transformed TV transmission standards in 1953, and the author's deep involvement in the solution. It tracks the history of the TV networks and their interaction. It follows the author's participation in the foundation of virtually every TV institution: The TV Code, the TV Bureau of Advertising, the TV Information Office, AMST, etc. It covers the conversion, by the author, of Taft Broadcasting Company from a troubled family group to the largest single group operator, including what was then (1963) the biggest dollar volume deal in the history of broadcasting. It treats in detail the succession of events that moved Taft from basically a CBS affiliate to an ABC affiliate, resulting in the rise of ABC to first place in prime time, and the fall of CBS for the first time from first to last, resulting in the firing of CBS president Jim Aubrey. We follow the acquisition by Taft of the Hanna-Barbera Cartoon empire, and the subsequent huge world-wide distribution income from TV animation and allied merchandising. In short, it is a compendium of everything of importance that happened in the world of TV for the thirty years before the ascendancy of cable, satellite distribution, and the other electronic marvels that have completely transformed the medium.
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Customer Reviews

A very personal history of television

2008-04-19
This isn't an overview of television in the US, but rather presents the history of the industry from the viewpoint of someone who started out in the early days of television (pre-freeze, in the late forties) in small market television and eventually ended up in management for what was then one of the largest group broadcasters (Taft) in the industry.

Lawerence Rogers' take on the US television business is fascinating reading -- opinionated, probably not always 100% accurate (whose memory is?), but definitely fascinating. This book held my interest from start to finish, and gave me a feeling for what it must have been like to be working in television from almost the beginning of the industry. Highly recommended for anyone who is interested in the business side of television, or who would like to know more about the early years of television.